Permission-based bulk email marketing has evolved into a vital part of the marketing and communications mix. Offering new marketing flexibility with shortened campaign timeframes, it is a fast, effective and low-cost method of interacting one-on-one with customers and prospects.
Optin bulk email marketing communication targets and interacts with customers in rapid, Internet time, and generally costs three times less than postal mail. Coupled with its ability to deliver added value in both measurability and improved response rates, Permission based bulk email marketing service, or opt-in email offers unprecedented advantages for maximizing ROI.
What is Opt-In?
In the context of opt-in email marketing, it never takes long for catchwords like "opt-in" or "permission-based email" to appear. But what exactly is opt-in email marketing? I find it easiest to think in terms of mailing lists when it comes to optin bulk email marketing. Email marketing service is nothing else but mailing lists in the end. The mailing list of an opt-in marketing campaign starts empty. The only way for an email address to get onto the list is by its owner explicitly requesting it. "Permission-based" means essentially the same. Opt-in Bulk Email Marketing material is sent only with permission, and often personalized. In simple terms, Opt-in bulk email marketing means visitors have given their consent and request to receive information about products and services from companies like yours. It not only qualifies prospects, it also makes them more receptive to your offer and the cost is substantially less than traditional direct marketing.
Effective Permission Based Email Marketing Techniques:
Permission based email marketing when used correctly, can be one of the most effective marketing techniques around. To get results, each opt-in emailing that you send has to be specific in terms of what you want each reader to get out of it. Without a clear understanding of what the purpose is for a opt-in mailing, you will not have any way of determining what impact each has on your business.
There are a number of different ways to use permission based bulk email marketing service. The three most effective ones are:
Special offers like coupons and discounts are classic direct optin bulk email marketing techniques that translate extremely well to email. In order for an offer to be effective, it must provide something of real value to the optin recipient. Minimal discounts are not enough to get the readers’ attention; you have to offer something of substance.
Invitations to events like seminars, conferences, and other special events are another type of highly effective permission based bulk email marketing. Seminars work particularly well for service industries like financial services, insurance, etc. These types of offers can be very effective when sent using opt-in email. Repetition is extremely important; sending two invitations spaced apart before the event will increase the number of attendees.
Staying in touch with customers and prospects by providing useful information like newsletters or postcards is the third major opt-in email marketing technique covered here. As opposed to offers or invitations, where you are trying to get an immediate response from the recipient, the purpose of sending a opt-in newsletter is simply making contact. Keeping the information short, to the point, and most importantly useful is the main objective.
How to create permission based list :
You can create forms to let people subscribe and unsubscribe to your newsletters. These forms send an email with data gathered from all the fields to your mailing list management email address.
You will create permission based mailing list, whom you will send your newsletter and special offers. You can manage three kind of forms :
- Single opt-in form
- Double opt-in form
- Single opt-out form
Opt-in Forms are subscriptions forms. If the double opt-in is selected, than user will receive a confirmation mail he’s required to answer.
Why Koteshwar Marketing Pvt Ltd:
We help you create permission based list, managing lists, create newsletter, email tracking, comprehensive reporting i.e who opened, clicked or forwarded, who unsubscribed and much more.
A brief note about US and European Spam Law
You The actual approved US CAN SPAM ACT required an opt-out solution in your emails; this can be enough for American Law.
European Directive 2002/58/EC is more restrictive and requires mandatory opt-in modules to gather the customer emails for email marketing and newsletter subscription.